At Reverie Gallery we are passionate about wedding professionals and what they can offer engaged couples, but we are also very passionate about promoting wedding professionals who we believe in. I met Linda at Grow Brand Camp where I was teaching, and we connected again the Engage! The Luxury Wedding Business Summit. We became fast friends and I am so thrilled to have her as a member of our Vendor Boutique. She has an incredible service working with engaged clients to plan their travel for their honeymoons or destination events. I was so thrilled when Linda decided to re-brand her website to truly show what she offers and have it reflect her personality. Vanessa Kreckel and her team at TPD Design House knocked her website out of the park, so I wanted to share Linda’s re-branding story on Reverie Gallery!
From Vanessa, Linda Mitchell came to us with 3 existing websites that were disjointed and all branded differently and there was no cohesive message or unifying characteristics of any of these brands. We discovered she wanted to focus on luxury travel for clients and large parties, and developed a strategy surrounding her business first and foremost. Linda wanted to appeal to a luxury market, but the brand was not reflective or defined. We dug into naming the business Luxury Destination Travel with Linda, and convinced her it was important that all of the destinations she specialized in should be under one umbrella, and all be part of one brand. After several brand concepts, we landed on a serene color way with playful yet clean type that captured Linda’s personality. As we developed the brand into collateral pieces, it was important to keep the elements of the globe, which is why we decided to do a round business card and promotional piece that stood out from the rest.
And now, the big reveal of Linda’s new site & branding!
When you visit Linda’s new site, you’ll see these little planes flying around her homepage, such an awesome touch! We love the beautiful images and pattern details that tell Linda’s story with a personal touch.
We also love the printed marketing materials that TPD Design House designed for Linda.
Linda shares a little bit about why she decided to go through her re-branding process, 14+ years ago, I created an amazing niche business that was born out of the loving planning of my daughter’s destination wedding in Bermuda. I saw the need for a professional travel consultant in the planning of a destination wedding. The brand Bermuda Travel was created with immense success to follow. As this industry has grown, I became aware that I needed to breathe new life into this business I love so much! I attended a fabulous local event, Grow Brand Camp where I was inspired by the learning and connections of entrepreneurs with savvy and creativity within the wedding industry. Then, attending the Engage Wedding Summits events where learning was taken to an entire new level and networking within this industry was monumental there was there that one speaker, in one moment, that opened my brain to one thought that had not even occurred to me regards to the now and future of my business. “This industry has become saturated with wedding professionals” and what that said to me was that I no longer could rest on my present brand and marketing. It was time for a change!
I realized that working with design professionals within this industry was key. I made the decision to work with TPD Design House after hearing Vanessa speak at the Grow Brand Camp event and then having one on one time with her! The professionalism, creativity and focus on luxury of TPD Dolls designs spoke to me.
Vanessa Kreckel, together with her amazing design team, created a brand for me that connects with my audience in the utmost relevant way. What matters in marketing, it’s all about the brand getting noticed and representing who you are. This gorgeous new brand does all that and more! The TPD Doll team recreated my dream, my vision, representing me perfectly in this incredible luxury industry, for which I am so very grateful.
Brides and grooms, can you tell why we love Linda so much? Not only does she now have a stunning brand to match her enigmatic and charismatic personality, she is also an incredible travel consultant. Looking for someone to help with your honeymoon or destination wedding travel? Linda is an invaluable resource. Visit Linda's brand new website and her Vendor Boutique Profile and call Linda to help with any travel project on your docket!